Press Releases
The following Press Release can be used by yourself to send to newspapers and other media. This will assist in promoting yourself and the IACP, plus help dog owners. INSTRUCTIONS TO HELP YOU ARE ABOVE THE LETTERS. INSTRUCTIONS ON USING THIS FORM News Release Instructions
(or, how to become a media star in 10 easy steps)
That’s it. If you have questions, or need help, just ask at IACPpromo@timeandpatience.com Click on file Dog Bite Prevention release members 2ND Press release for Christmas ************************************************************************************** Dog Safety for the Holidays
Keep your pet – and guests – safe this holiday season
(YOUR CITY), November (XX), 2006 – The holidays are fast approaching, with plans for guests, parties and celebrations. All the new activity and excitement in your home can be stressful for your dog. A little planning now can make the holiday season a safe and fun one for the two-legged and four-legged members of your family.
“More dog bites happen over the holidays than at any other time,” said YOUR NAME HERE, a member of the International Association of Canine Professionals and (YOUR TITLE -- OWNER, HEAD TRAINER, PRESIDENT) of (NAME OF YOUR BUSINESS) in (NAME OF YOUR CITY). “At (NAME OF YOUR COMPANY), we want to help families prepare for the holidays, to make sure everyone stays safe and has fun.”
The IACP and (NAME OF COMPANY) suggests the following tips for keeping your dog and guests safe over the holidays:
· Know that the excitement over the holidays may stress your dog, making them prone to barking or even biting. Supervise your pet at all times, especially around children.
· Dogs do not like to receive hugs, especially from people they don’t know well. Tell your guests to greet the dog by lightly stroking him under the chin, and do not let your guests “over touch” your dog.
· Have a quiet room in your home where your dog can go to relax and rest, undisturbed.
· Watch your dog for stressful behaviour – if he is moving away from a person or situation, if he is yawning or licking his lips excessively, or if he suddenly stands very still, it’s time to remove the dog and take him to his quiet room.
· With all the coming and going, it’s very easy for a dog to slip out the door unnoticed. Consider letting your dog drag a leash around the house (it makes an extra-long “handle” if he tries to slip away) and always make sure your dog is wearing a collar with proper identification tags.
“Dogs are a part of the family, and naturally we want them to be with us during our holiday celebrations,” said (YOUR FULL NAME or LAST NAME). “By being aware of some of the safety issues, dog owners can ensure a happy, safe holiday season for everyone.”
(YOUR NAME and/or NAME OF YOUR BUSINESS) offers (SHORT DESCRIPTION OF WHAT YOU DO, and WHERE YOU DO IT, with CONTACT INFO – website, e-mail and phone).
(YOUR NAME) is a member of the International Association of Canine Professionals, a group of trainers, veterinarians, kennel operators, dog walkers, retailers, and other professionals dedicated to the well being of dogs. With an IACP member, you know you’re in Safe Hands. Visit the IACP website at www.dogpro.org.
For more information:
YOUR NAME
YOUR COMPANY NAME
YOUR E-MAIL
YOUR PHONE NUMBER
************************************************************************************************** 2ND Press release for Christmas Christmas Puppy Driving You NUTS? Here’s Help!
(YOUR CITY) -- He was so cute, you just couldn’t resist him. You imagined your kids playing for hours with the little, fun-loving bundle of fur, curling up on the couch with him, or watching him casually chewing a bone while curled up at your feet or on a dog bed. Visions of Lassie danced through your head.
Now the holidays are over and the little guy is screaming all night long, nipping the kids (who no longer want to play with him), disemboweling the furniture, leaving spots on the carpet, scampering off when you call him and ignoring your every command. What can you do?
“Raising a puppy isn’t much different from raising a child, except that they grow up much faster,” said (your name) of (your business name) and a(n) (associate/professional) member of the International Association of Canine Professionals, “You have a responsibility to teach him how to behave, keep his environment safe and socialize him so he grows up to be a well-rounded, friendly dog.”
(Your last name) offers these tips to help you get your puppy under control and on the right track to being a good canine citizen:
“Raising a puppy takes a commitment of time and energy,” (your last name) said, “but if you put the time in now, you will enjoy many years of love and companionship.”
(Insert the name of your business and a brief description of your services here.) Call (your full name) at (phone) for information.
The International Association of Canine Professionals is a group of trainers, veterinarians, kennel operators, dog walkers, retailers, and other professionals dedicated to the well being of dogs. With an IACP member, you know you’re in Safe Hands. Visit the IACP website at www.dogpro.org.
**************************************************************************************************Dogs and Fireworks: A Top Ten Survival Guide (YOUR COMPANY NAME) provides help for Memorial Day (YOUR CITY) May XXX, 2007 - YOUR COMPANY NAME knows that with the upcoming Memorial Day weekend, dogs across the country will react with fear and anxiety to all the firework celebrations. "The noise of fireworks can be extremely stressful for dogs," said YOUR NAME HERE, a member of the International Association of Canine Professionals and (YOUR TITLE -- OWNER, HEAD TRAINER, PRESIDENT) of (NAME OF YOUR BUSINESS) in (NAME OF YOUR CITY). "We recommend these top ten strategies to YOUR CITY's dog owners, to help them through the Memorial Day weekend." 1. DO expose your dog to loud, unexpected noises on a regular basis, especially leading up to an event that includes firework celebrations. Drop pot lids, toss a soda can with a few pennies in it, slam a door: anything to get your dog accustomed to being startled, so he can practice recovering quickly. 2. DO NOT bring your dog with you to a fireworks celebration. 3. DO provide your dog with a safe, comfortable place that will help her feel more secure amid the scary sights and sounds. Close the blinds to keep out the flashes of color in the sky, and turn up the television or some music to help muffle the sounds. 4. DO NOT put your dog in a crate; a panicked, frightened dog can easily injure himself in a crate. 5. DO ask your veterinarian if an herbal remedy or prescription sedative may be appropriate for your dog. 6. DO consider giving your dog a highly valued chew toy before the fireworks celebration begins, which may help to keep her mind off the disturbance. 7. DO attach a “house leash” to your dog, to act as an extra long handle, should your dog try to escape or run away. 8. DO NOT comfort or "baby" your dog if he is afraid. Dogs take their cue of how to behave from their owners; if you are acting "strange" by offering soothing words and gestures, your dog may interpret your actions as praise for being frightened, or as confirmation that the fireworks are truly scary. 9. DO act as normal and as " 10. Most importantly, DO ensure your dog is wearing proper identification in case he manages to escape. "More dogs escape during holiday celebrations than at any other time," said YOUR LAST NAME. "With a little preparation and an understanding of how to help dogs through their fears, dog owners can help prevent their pet from becoming a statistic this Memorial Day weekend." (YOUR NAME and/or NAME OF YOUR BUSINESS) offers (SHORT DESCRIPTION OF WHAT YOU DO, and WHERE YOU DO IT, with CONTACT INFO - website, e-mail and phone). (YOUR NAME) is a member of the International Association of Canine Professionals, a group of trainers, veterinarians, kennel operators, dog walkers, retailers, and other professionals dedicated to the well being of dogs. With an Last Updated: Tuesday, July 24, 2012
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